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Expensive SEO Tools Won’t Make You a Better SEO
Hi, My Name Radius Arianto, CEO and Co-Founder of Takooni. I have spent more than 11 years working in SEO, and there is one pattern I keep seeing. SEO professionals buy expensive tools to find problems, they find hundreds of them, and somehow the campaign still does not move. That sounds ironic, but I think…
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The Evolution of Intent: Why AISAS is Replacing AIDA in the Age of AI Search
For nearly a century, marketers relied on AIDA (Attention, Interest, Desire, Action) as the bedrock of consumer psychology. Formulated during the era of broadcast advertising, AIDA assumed a linear top-down funnel: capture attention, nurture interest, evoke desire, and push for a transaction. However, as artificial intelligence fundamentally restructures human-computer interaction, this classic model reveals critical…
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